June 18, 2010

Subscribing to Fast Company

I had been thinking about it for a while and, finally, at the beginning of this week, I subscribed to Fast Company magazine.

Fast Company is an American general business publication that touches on a variety of topics (marketing, management, trends,...), keeping a very close eye on innovation and the "next big thing". Plus it has a significant focus on technology and new media, so that sounds like a good fit. Btw, I just noticed that it has a 725k circulation, not bad at all.

I first knew about this publication when I was in the US thank to a friend of mine who opened my eyes to the world of VC (my previous experience was way more focused on PE - quite obvious since VC activity in Spain is very limited). The truth is that I do not know why it has taken me so long to go for the subscription... probably my non-reliance on the Spanish postal service!

I am very much about reading blogs and specialist sites but it is true that I still like to read the hard copy. It is like reading the newspaper on a Sunday morning. I do like the experience, it feels different.

Anyway, another tool to keep myself informed. Now let's see if it is delivered properly (and timely!)

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